Truthfully, focusing on numbers and prompting visitors with ‘signup now’ popups before they even know what values your product can offer will impact your conversion rate, negatively.
4. Engage with your customers.
One of the common mistakes that online marketers make about conversion rate optimization strategy is to call it a day the moment the customer make a purchase. According to Econsultancy, 82 percent of companies admitted that customer retention is significantly cheaper than customer acquisition. It was also reported by Ipsos that customer acquisition costs 500 percent more than retaining customers.
Setting up a blog, and putting together a solid email marketing strategy to keep your customers engaged with useful tips will invigorate your customer retention strategy. Simply leverage on strategies such as content marketing to craft a piece of content, preferably a step by step guide and share it with your customers.
You must take your business relationship more serious than whatever is defined in your terms and conditions. Engaging with customers after they buy your product can result in stronger customer loyalty. You could even make them love your business by finding the most challenging issues that your customer face when they use your product and help them to address it for free.
Direct mail marketing even today is considered to be the most important part of an integrated marketing strategy, as it helps in delivering the high level of personalization providing proven response triggers driving target into action with the right media to tell an information rich story in a compelling manner. To understand direct mail in a much clearer manner, given here are the 10 direct mail best practices that helps the business organizations optimize their effectiveness of the direct marketing campaigns.
Providing Multiple ways to respond:It’s not always a good way to talk. Some Individuals generally prefer to mail back their responses to the campaign directly, whereas others may here directly prefer to text or go to the website URL. The point here is the more methods of response is equal to better marketing results.
Remember A/B Testing:There is no reason to guess about results. Testing is one of the key foundational elements and best practices of direct marketing.Direct mail marketing provides customers withhuge opportunities in terms of testing based in terms of messaging, creative approach, packing type and offers etc. It is important to remember that the statistically significant results would here in turn require an adequate quantities.
Personalization:Each and Every one of us likes to be loved.In the same way if you want to show your customers that you love them, you need to make sure that you know their name. Personalizing your email is the most effective way of making your customers feel special plus quantifying it during evaluation – because you really don’t know how successful your direct mail marketing is for you.
Having more information is better:Recipients spend more and more time on physical mail rather than digital messages, so as a marketer look at every piece of paper apart from the screen so that you could provide them with some better information. This is considered to be the most important as you are trying to close a deal rather than just capturing their contact information. Remember your message here has to be customer-centric concentrating on the benefits that the receipt would find a value, conscience, piece of mind, quality etc rather than your offering features.
Do not make the same old mistakes again:If you are implementinga direct mail strategy do not assume that the mail you have sent will automatically converts into receipts. Direct mail works when it has targeted towards the right people offering the right set of information. It’s not all about the discounts where customers appreciate your organization when you have information shared is useful and relevant enough. http://www.reviewengin.com/