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The FTC’s lawsuit alleged that Chemence engaged in misleading practices by labeling and marketing its glue products Kwik Frame, Kwik Fix, and Krylex as Proudly Made in the USA” or Made in the USA.” (See our previous post on the FTC’s complaint against Chemence).
To give you an idea of what a completed ad looks like, I created one to promote my latest article on Marketing Land, Analytics: A Beginner’s Guide To Data Visualization I also created a variation so I would be able to test different headlines and images.
The new regulations are intended to implement only one part of Governor Brown’s 2013 reform initiative , which was to improve how the public is warned” under Proposition 65. Unfortunately, the Governor’s call to curb litigation abuse has not achieved success, and the new regulations may actually make things worse.
The results show that targeted, interactive digital advertising combined with a call to action for using specific contactless payment methods in the self-serve retail industry can increase total sales and remind customers who aren’t carrying cash or a credit card that they can make a purchase with their iPhone.
Social media is developing at an exceedingly fast pace, each week there is a new announcement or development: this week Facebook’s Zuckerberg announced a new modern messaging system, in the last month there was the big news about the partnership between Facebook and Bing that will return search results based on the Facebook Likes” of the searcher’s friends and networks.
Obviously you don’t want to use all of them at the same time and plaster your entire website in ads to the point that no one can even read your content, but it’s good to experiment, and there’s nothing wrong with putting a few ads from different networks on your site to kind of diversify your income streams.
Dr Alison Tedstone, chief nutritionist at Public Health England, said the advertising restrictions were encouraging but the real test would be whether they made any difference to the exposure of high sugar, salt and fat products to children and young people.
This is what Reid Hoffman and the rest of the kingpins” of LinkedIn cleverly solved by offering a great platform on which four of its five members are people who influence business decision-making, and as many as 60% of the profiles on LinkedIn are managers or people in leadership positions.